Brand Identity Standards

Brand identity is the sum of all the visual impressions associated with the Lambda Theta Phi name.

With dozens of incompatible logos and images in use, Lambda Theta Phi’s brand identity has been a jumble. This starts with our organization’s logo. The impact of any logo depends on consistent use resulting in a large number of impressions over a long period of time. Familiar logos are not “read” as words, but processed by the brain visually, evoking a complex set of associations much more powerful than words.

By using a shared Lambda Theta Phi brand identity system, we can help build upon Lambda Theta Phi’s reputation for excellence. We can increase the quality and efficiency of our communications efforts. And in the long run, we will help foster a stronger sense of affiliation with Lambda Theta Phi and its various undergraduate and administrative units across the world.


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